Case Study – How Battersea Web Expert Grew Neha Chhibber Google My Business?

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Building a strong online presence can be a little challenging sometimes, especially when there are so many online players just trying to seize the audience’s attention. But you know what, there are some marketing experts who can quickly help you build a strong presence. For instance, when Neha Chhibber, who is a court marriage lawyer, approached Battersea Web Experts, the best digital marketing agency in Delhi, to help enhance her visibility on Google My Business (GMB). It literally just took them 3 or 4 months to help her rank in the top results for her targeted keywords. And, in this read, we’ll be discussing how they achieved these striking results in just a short span of time.

Challenges Faced by Neha Chhibber GMB

So, before we dive into the solutions that Battersea Web Expert Implemented to help Neha Chhibber to rank her Google My Business listing. Here are all the challenges that she faced:

Limited Online Visibility:

Neha Chhibber is an established lawyer with years of experience in the court marriage field. And, despite having this much experience in the segment, she still struggled to rank even for the relevant keywords such as “Court Marriage Lawyer in Dwarka,” “Best Court Marriage Lawyer in Delhi,” and more.

Keyword Competition

Another challenge that she faced was the keyword competition that she was targeting. The competition was so high that her listening was not getting enough visibility.

Low Engagement:

Search engine algorithms will always prioritize the listening that is updated frequently with all the client reviews and optimized content. And, this is what probably lacked in her GMB listing.

Competitor Dominance

And, lastly her competitors had optimized their profiles according to the local markets, which was again overshadowing her listings.

Our GMB Strategy

So, after she approached the Battersea Web Experts, they implemented a range of strategies in her listings, to boost her ranking in the search engine algorithm. Here are all the aspects they followed in their strategy:

Keyword Research and Optimization

The first thing they did was identify some high-volume keywords that also have a low competition on the platform. This included keywords like:

“Court Marriage Lawyer in Dwarka” (2x optimization)
“Best Court Marriage Lawyer in Dwarka” (2x optimization)
“Court Marriage Lawyer in Delhi” (4x optimization)
“Court Marriage Advocate in Dwarka” (2x optimization)
“Best Court Marriage Lawyer in Delhi” (4x optimization)

After identifying these keywords, they optimized all of her GMB descriptions, posts, and service categories based on these keywords to further boost her ranking on the search results.

GMB Profile Enhancement

When it comes to approaching a business, the first thing that the user notices is how professional their profile is and what are all the services they’re offering. So, what the Battersea Web Experts did was they updated Neha Chhibber’s GMB profile with some professional-looking pictures and mentioned all the service details, contacts, and office hours information. They also provided her with a compelling description of her work, in which they highlighted her major expertise as a leading court marriage advocate in Dwarka and Delhi.

Content Marketing

Content marketing is essential. In fact, according to WebFX, about 72% of marketers say that content creation is probably the most important part of an SEO strategy. And, this is why they also posted regular updates on her GMB listing. This content creation usually included court marriage procedures, client success stories, and FAQs that can help a user understand a lot about this field.

Review Management

Reading reviews is also a great source for other reviewers to find out about the credibility of a business profile. So, they encouraged satisfied clients to leave a positive review on the listening and also responded to them to build a proper client’s trust.

Local SEO Efforts

Do you know that according to some recent data, around 46% of local searches are based on local intent? And, due to this major significance of local SEO, the Battersea Web Experts optimized her business profile with all the “Near Me” searches to target clients in Dwarka and Delhi.

Results Achieved in 3–4 Months

So, after implementing all the above-mentioned strategies for 3 or 4 months, they recorded some fine results in her business listing that were as follows:

Improved Rankings

Ranked on the first page of Google for the following keywords:

“Court Marriage Lawyer in Dwarka”
“Best Court Marriage Lawyer in Delhi”
“Court Marriage Lawyer in Delhi”
“Court Marriage Advocate in Dwarka”

Better Engagement

They also witnessed a striking 80% increase in customer reviews, along with their average rating going up to 4.5 stars. In addition to all of this, there was also a 60% increase in the calls and direction requests that were coming directly from the GMB profile.

Boosted Revenue

And, last but not least, these strategies also helped in boosting the overall revenue by up to 30% by increasing the number of visits and online inquiries from her profile.

Conclusion

So, as we sum up, the Battersea Web Experts opted for a well-rounded digital marketing strategy to help Neha Chhibber generate powerful leads from her Google My Business profile.

And, this case study of Neha Chhiber clearly highlights the importance of having strong marketing strategies to grow your business even in a competitive niche. So, if you’re looking to achieve some similar kind of results in a short span of time, I would highly recommend you approach Battersea Web Expert to achieve quality results.