How We Enhanced Google Ads Performance for Gst Suvidha Centers

Challenges Faced By Gst Suvidha Centers Site in Ads

By their KPIs, Gst Suvidha Center’s ad campaigns had shown some unsatisfactory results. To sum up in simple terms, despite all the PPC and Google Ad campaigns, the ROI was not acceptable. Diving into numbers, the campaigns were struggling with a 2% Click-Through Rate (CTRs). Low CTR is a sign of low user engagement on the website. Secondly, the campaigns were unable to convert users into clients, which resulted in a concerning conversion rate of 0.8%. To make things worse, the CPC of targeted keywords was exceeding the cost of ₹30, making campaigns financially unstable.

Low Click-Through Rates (CTRs)

Even lower than the industry average, their CTR fell below 2%, which made its campaign incompetent in the current ad-driven market. A major reason behind low CTR is creating ineffective ad copies that are unable to provide users with appropriate calls to actions. So, the marketing team needed to improvise here.

Subpar Conversion Rate

The conversion rate falls when the campaign’s message, landing pages, and overall conversion path are not optimized. In this case, the conversion rate averaged just 0.8%, indicating highly incompetent efforts.

High Cost-Per-Click (CPC)

Gst Suvidha Centers CPCs exceeded the mark of ₹30 for most high-intent keywords. This much higher CPC indicates an inefficient keyword bidding strategy. Simply, high CPC rates inflated campaign costs, which ultimately resulted in reducing the overall ROI.

Lack of Localized Targeting

Localized targeting needs some location specific measures like using location-specific keywords that hold high relevance for local searches. In this case, the marketing team failed to effectively target Delhi in their operations, which eventually lowered their appeal among the Delhi crowd.

Ineffective Ad Quality Scores

Some elements like poor keyword-ad relevance, low CTRs, and inappropriate landing page experience lead to low ad scores. For these reasons, eventually, the CPC rises and the cycle continues.

Limited Ad Extensions Usage

Since Gst Suvidha Centers ad campaigns lacked proper usage of ad extension, it made their campaign appear less informative and competitive. Ad extensions usually include sitelinks, callouts, and location extensions. Since all the competitors were aware of their importance, they outperformed Gst Suvidha Centers campaigns and limited their visibility.

Inconsistent Campaign Monitoring

Irregular monitoring results in a downward slope in the campaign’s success, ultimately leading to irrecoverable damage. The campaign also led to lag in the market trends and made real-time adjustments insufficient. These were all the challenges that hindered the company’s online growth.