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Hooda Nutrition operating as a prominent health and nutrition brand in Ghaziabad encountered substantial hurdles in developing a robust online presence especially when focusing on Facebook. The Facebook page for Hooda Nutrition failed to increase its followers despite providing premium nutritional products focused on height growth, hair growth and fat loss solutions and weight gain solutions. Battersea Web Expert accepted the task of revamping the social media strategy because they maintain their position as the prime digital marketing company in Delhi. The team used Facebook optimization solutions that combined data analysis with relevant content and campaign targeting to optimize Hooda Nutrition’s social media platform. Battersea Web Expert as a top SMO company in Delhi successfully expanded the reach and engagement and built the follower base of Hooda Nutrition resulting in significant growth and enhanced brand recognition.
One of the main objectives of this company was to educate the audience about the overall effectiveness of using health supplements.
They not only wanted to increase the number of sales but were also looking to establish their brand as an authority in the health and wellness segment.
So, they choose Facebook to promote all of their special products due to its vast user base and targeting capabilities. And, our strategies were supposed to be crafted in a way to reach potential customers who could benefit from Hooda Nutrition’s offerings.
So, before we dive into the solutions that we have implemented, here are all the challenges that Battersea Web Experts faced while growing the Facebook page of Hoods Nutrition.
Despite offering quality products, the engagement on Hooda Nutrition’s Facebook page was so limited that it was not reaching enough audiences.
Do you know that, according to Techipedia, consistent brands are worth 20% more than those with inconsistent posting? And, there were many inconsistencies when it came to aligning the user’s interests with the latest trends in the health and fitness industry, which made the page struggle in the long run.
This page also lagged behind in targeted advertising strategy, which means that it was not reaching the ideal audience interested in health, wellness, and fitness products.
The Facebook page was generating bare minimum visibility that was not at all enough for the brand.
Here’s how we helped Hooda Nutrition to grow their Facebook for better leads and sales:
So, the first thing we did was develop a content calendar for Hooda Nutrition. And, in this calendar, we included all of the posts that should be there on a Facebook page such as valuable tips, customer testimonials, product highlights, and fitness advice.
We also implemented a targeted Facebook ad campaign to make sure that their posts are reaching the audience that are more likely to be interested in health, wellness, and nutrition products.
Visuals are incredibly important when it comes to increasing engagement, driving more shares, and improving information retention in comparison to text-only content. In fact, according to recent studies, these visuals can generate up to 650% higher engagement than text-only posts. So, we started including before-and-after stories to demonstrate the benefits of their products.
Engaging with your audience is another key element to building a loyal customer base. And, we actively engage with your audience by responding to their comments, hosting Q&A sessions, and encouraging them to leave their feedback.
Influencer marketing is a great way to boost the brand’s visibility. So, we started collaborating with relevant social media influencers in the fitness community, which helped us amplify our reach and reach a wider audience.
So, now that you’re aware of the solutions we’ve implemented to grow the Facebook page of Hooda Nutrition. Here’s how these strategies performed:
We saw a staggering 50% increase in the users’ interaction through comments, shares, and likes on posts. The engagement was so enhanced now … that we turned Hooda Nutrition’s Facebook page into an active hub of discussion.
Our marketing strategies helped them gain about 19K followers in just 3–6 months,
which
…
clearly showed the effectiveness of our approach in driving organic and paid
reach.
This increased the overall engagement of the page, with
more and more people
interacting with their content.
Our marketing strategies were so on point that they increased the number of leads generated. The targeted approach … helped convert most of the visitors into customers, boosting the overall sales for Hooda Nutrition.
Not only a great increase in the number of followers, Hooda Nutritions also witnessed a huge spike in the number of … inquiries and product orders that they were getting previously.
In closing, Battersea Web Expert employed a range of fine strategies such as content creation, targeted advertising, community building, and performance tracking, which helped us grow the Facebook presence of Hooda Nutritions. The best thing about these strategies was that they all catered to the company’s unique business needs. And, the results were so outstanding that the brand gained about 19K followers in just a few months, showcasing the power of a well-executed social media strategy.