Movavi Video Editor for Business: Creating Marketing Videos

Marketing is an ever-evolving discipline with tons of changes happening every year. And, it is definitely a whole lot different industry than it was a decade ago. 

While social media engagement rates have been skyrocketing, digital advertising and videos specifically have become an indispensable tool for businesses to turn their leads into clients. 

In fact, 81% of marketers say that creating some interactive content is probably the most low-cost, and high-impact marketing strategy. Meanwhile, 59% of marketers use videos as their marketing strategy. 

But, how can you craft a perfect video marketing campaign? And, what are the things you should consider before creating one? 

Well, Movavi Video Editor is a professional editing tool, which lets you create some high-quality marketing videos that drive results. 

Why Do You Need Marketing Videos?

Videos are an engaging way to communicate a message. It has the potential to reach a far wider audience while boosting your chances of driving leads and sales. 

In fact, about 92% of marketers agree that videos are an indispensable part of a marketing strategy. As not only boosts conversions but also improves the overall brand awareness. So, here are some critical reasons why creating optimal marketing videos should be a top priority for businesses.

1. It is a Dynamic Way to Present Your Products. 

Videos are an interactive way to showcase what your brand has to offer. It is a short and engaging format to enable your clients to quickly grasp the product’s characteristics. It is an effective solution for small businesses that are looking to make a big impact with some limited resources. 

And, according to Hubspot, 45% of people stop watching a video after 1 minute, which increases to up to 60% after the second minute. This is keeping the audience hooked is also a critical component. 

2. To Improve The Conversion Rates. 

Do you know that in a study published by Eyes View Digital, landing page videos can increase up to 86% of the conversion rate?  This is because people are more likely to engage with the brand or take some desired action when the video seems high quality or professional. 

3. Video Content is Highly Shareable.

Another major reason why video marketing is effective is that it is highly shareable. It has some great potential to resonate with a wider audience in a short span of time. Additionally, it can also keep the users hooked by just directly connecting with the audience or by creating a hook in the beginning. 

4. It Helps You Stand Out 

There are a range of businesses fighting for some user’s attention and to stand out from the crowd you must craft well-rounded marketing videos. This will help you reach a wider audience and set yourself apart from the competitors. 

5. Communicate on a Deeper Level

Unlike text and static images, videos have the potential to evoke some deep emotions in the audience. This also allows businesses to use captivating storytelling and visuals to have a lasting impact on the users. 

A Quick Guide on How to Create Marketing Videos

Creating a marketing video might seem a complicated task at a glance, but when you really invest your time, it’s not that big of a deal. This is especially true when you use free video editing software that is also friendly to beginners. So, here take a look at some of the basic steps to create an engaging marketing video. 

Step 1: Plan Your Message

Don’t try to jam your video with too much information, just stick to the one message that you want to communicate with your audience and be done with it. Making your video short and concise will also help you cut some significant production costs of a marketing campaign. 

For instance, let’s suppose you have some new rewards opening for your products, communicating the offers will help you create a better promotional video. 

Step 2: Write the Script

Writing a video script allows the host to follow a predetermined format for the video that will be free from any unnecessary repetitions and information gaps. These scripts also allow you to assess the video long before it is created. 

Step 3: Make a Video Roadmap

Make a complete roadmap of all the things you want to add to your video. This will provide you with a rough sketch of where you should add music, voiceover, and subtitles, which will also help you in the editing part later. 

Step 4: Film the Video

Now that you have a proper roadmap and script prepared, it’s time to set up your camera and start filming. So, make sure you have an appropriate background, good camera angles, and lighting. Additionally, you can also leverage some free stock images and footage to create a perfect marketing video. 

Step 5: Edit Your Video

Finally, after the filming of the video, you can now leverage some advanced video editing softwares like Movavi Video Editor. The tool contains a range of features such as adding the transition, applying VFX, filters, and utilizing some background removal and color correction features. 

By leveraging these advanced editing softwares you can turn your raw videos into a high-quality marketing campaign. 

Movavi Video Editor: How Can It Help Your Business?

Movavi Video Editor is a multimedia tool that offers a range of editing solutions to help boost the overall productivity of an organization. So, here take a look at some of the striking features of this software that makes it a major standout in video marketing: 

• Utilize the key editing features of the software. This may include their cut and team, merging two or multiple clips, and applying music to the video. 
• Apply some creative features and filters to your videos to make it look engaging and pleasing. 
• Leverage their screen recording feature to create stunning demo videos of your software. 54% of the consumers want to see more continents from the brands they support. 
• Create a perfect slideshow from your photos. This way you can demonstrate the related stats and analytics of your products.
• Try to combine the background music with the host’s commentary. 
• Or, you can also use some customizable captions to make your videos more understandable to the wider audience. 
• And, upload your videos on different social media handles. 64% of the customers say that they are more likely to make a purchase after watching the product’s video. 

Conclusion

In closing, marketing videos is a critical component of an overall business strategy as almost 80% of the people would prefer watching videos instead of reading a text on a webpage. And, this is right where video editing softwares like Movavi helps organizations to communicate a perfect marketing message.