Best times to post on TikTok in 2025: Day-wise, Location-wise and Niche-wise
Jaideep Tanwar You might wonder why your TikTok account stood frozen in time despite your intricate attempt to post the best content.
With an astonishing 1 billion active users, TikTok is enlarging the sphere of its impact and catering entertainment to plenty of netizens.
TikTok hosts top global icons and renowned social media titans, encouraging people to use and upload content. However, many creators don’t get the necessary user engagement despite posting spectacular content.
Such creators should pivot their strategy, dodge the weak spot, consolidate cluttered efforts, and grasp the high-traffic periods.
From this perspective, here we have a crisp and concise account of the best time to post on TikTok.
What is the Best Time to Post on TikTok?
It is aptly said that posting on social media without a plan is like making a sandcastle in a tide. From using a unique tiktok username to planning its posting schedule is a stress for each beginner.
There is a popular dilemma that some people use simple content and draw fat income, and some publish highly intriguing posts, but their efforts go futile, stripping them out of the race. Such content creators drain their genuine efforts and succumb to the wrong posting strategy.
This brings us to several aspects, such as content type, its quality, the chosen platform, etc., that contribute to amplifying the post’s reach. However, posting time has also become a salient factor in magnifying the influence.
Exploring this perspective, there is not a single golden time range to make your post viral. Rather, various factors are instrumental in deriving what’s the best time to post on TikTok. Last but not least, being a beginner user we suggest you read tik tok privacy policy before stepping toward account enhancement.
Here are some eye-openers in this frame of reference.
Eye-openers About the Best Time to Post on TikTok
Some of you might be investing bulk time in curating the best content, still not reaping the result you deserve. Here, considering the best time tiktok posting times can be a wiser instinct.
From this point of view, we are revealing some bombshells.
- There is no universally considered ideal time to post the content.
- The grossly said perfect time may shift based on several aspects, such as government policies (bans), audience demographics, etc.
- This perfect time is also niche-specific based on the activity status of the audience.
Moving forward, certain factors decide when is the best times to post on TikTok. A few of them are when users are free to use their phone, on which days your audience remains free, the type of content you are posting, etc.
Clubbing the above situational and contextual factors, you can infer the importance of posting time content in your strategy, neglecting which can slim the chances of content reach, bringing an undercurrent of enigma.
The celebrated titans of TikTok have been using this trick for a while, which helped them usurp the throne quite early, while the newbies are traipsing without a clue.
To decipher this puzzle, here we are with the silver lining for the content creators, presenting the cursory time slots to post content on TikTok.
| Days | Best times to post on TikTok |
| Monday | 6 AM, 10 AM and 10 PM |
| Tuesday | 2 AM, 4 AM, and 9 AM |
| Wednesday | 7 AM to 9 AM and 11 pm |
| Thursday | 9 AM, 12 PM, 6 -7 PM |
| Friday | 5-6 am, 1 pm, 3-4 pm |
| Saturday | 11 am, 7–8 pm |
| Sunday | 7 am, 9 am, 4 pm |
Now, let’s take a deep dive into these slots to get a holistic understanding.
Monday
Mondays bring some expected time slots to post on TikTok, i.e., 6 AM, 10 AM, and 10 PM.
The general trend of getting up at 6 AM and going to work at 10 AM makes the best time to upload to TikTok.
Again, the time before going to bed makes 10 PM the ideal time slot on Monday.
Tuesday
The golden slot for Tuesday is 2 AM, 4 AM, and 9 AM, which seems a bit awkward.
All the early birds on Tuesdays bring huge traffic at 2 AM and 4 AM.
The 9 AM slot covers those who either begin the day at nine or those enjoying social media on their conveyance to their work.
Wednesday
The best time to post on tiktok Wednesday can be considered in between 7 AM to 9 AM and 11 PM as TikTok shows heavy traffic on these slots.
The 7-9 AM slot is generally when people wake up and get involved in daily activities.
People become active at 11 AM to use their phones before getting to their work schedule.
Thursday
The peak hours on Thursday are 9 AM, 12 PM, and 6 -7 PM.
Thursday’s 9 AM slot signifies the late start of the day.
While noon is the lunchtime when people keep one hand busy scrolling their news feeds.
Again, 6-7 PM is when people get back home from work.
Friday
Fridays bring most traffic at 5-6 AM, 1 PM, and 3-4 PM.
The 5-6 AM slot is when the early birds start scrolling their phones, making it the best time of day to upload to TikTok.
Then the 1 PM resonates with the lunchtime of the TikTok fam, and the 3-4 PM slot begins when the people start planning their weekend. So, these slots are the best time to post on tiktok friday.
Saturday
Probably the best times to post on TikTok on Saturdays are 11 AM and 7–8 PM.
The 11 AM is surely for the people waking up late after enjoying Friday night.
While 7-8 PM aligns with the people enjoying their leisure on Saturday evening.
Sunday
Though not considered a good day to post, Sunday’s best time to publish content on TikTok is 7 AM, 9 AM, and 4 PM.
On this leisurely day, people wake up between 7 and 9 AM, which increases TikTok traffic.
Again, most people find spare time in the afternoon, i.e., at 4 PM, making it a perfect time slot.
From the above-mentioned general trends, it is evident that the latter part of the day is best to post on TikTok.
Through these general observations, we can conclude that Tuesdays, Wednesdays, and Thursdays are the best days for posting on TikTok. These specific times are beyond the clutches of complexity and can help capture good traffic.
Going deeper into the analysis, next, we have a location-wise best tiktok posting times to bring a vivid understanding of the topic.
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Location-wise Best Time to Post on TikTok
The general user behavior over an app also varies from region to region. This is due to the varying public choices and attitudes.
Based on such aspects, we will explore the best time to post on TikTok in certain prominent regions of the world that produce significant traffic on the platform.
US
There has been political turmoil in the US regarding banning TikTok. However, the BBC has reported that TikTok has regained its position in Apple and Google app stores after President Trump postponed enforcement of its ban.
Pew Research has ranked TikTok as the 5th most used social media platform in the US. This makes it highly important to understand the algorithm and analytics of TikTok to arrive at the best times to post on TikTok in the US.
In accordance with the above statement, here is a systematic presentation of the best times to post on TikTok in the United States.
| Days | Best times to post on TikTok |
| Monday | 6 AM to 10 AM |
| Tuesday | 2 PM to 5 PM |
| Wednesday | 8 PM to 11 PM |
| Thursday | 3 PM to 7 PM |
| Friday | 12 PM to 3 PM |
| Saturday | 9 AM to 11 AM |
| Sunday | 9 PM to 9 PM |
The worst time to post: 1 AM to 5 AM due to weak user activity in this slot.
Australia
Though Australia does not possess a huge TikTok user base, still considering its posting time becomes inherently important due to its significant population size.
| Days | Best times to post on TikTok |
| Monday | 10 AM to 12 AM |
| Tuesday | 9 AM and 4 PM |
| Wednesday | 8 AM and 5 PM |
| Thursday | 11 AM and 7 PM |
| Friday | 9 AM and 9 PM |
| Saturday | 10 AM and 8 PM |
| Sunday | 12 PM and 7 PM |
The worst time to post: Wednesday, Thursday, and Saturday are considered the worst days to post because of the prevalent trends in TikTok traffic.
Canada
This country also has a good TikTok audience, which makes it important to consider the best times to post on TikTok in Canada.
| Days | Best times to post on TikTok |
| Monday | 10 PM |
| Tuesday | 9 AM and 6 PM |
| Wednesday | 7 AM and 10 PM |
| Thursday | 3 PM to 7 PM |
| Friday | 3 PM and 9 PM |
| Saturday | 11 AM to 5 PM |
| Sunday | 4 PM |
Generally, the best traffic is attracted in Canada on Mondays and Tuesdays.
Worst day: Wednesdays are to be avoided for posting your engrossing content on TikTok in Canada.
UK
The UK solely possesses around 3% of the active TikTok users, making it one of the best places to post content. To get maximum attention over the content, here are the best times to post on TikTok in the UK.
| Days | Best times to post on TikTok |
| Monday | 6 AM to 10 AM |
| Tuesday | 2 PM to 5 PM |
| Wednesday | 8 PM to 11 PM |
| Thursday | 3 PM to 7 PM |
| Friday | 12 PM to 3 PM |
| Saturday | 9 AM to 11 AM |
| Sunday | 7 PM to 9 PM |
The worst time to post: Early morning (1 AM to 5 AM), i.e., early morning hours.
Europe
Considering Europe cumulatively, here are the best TikTok post timings to attract the maximum audience.
| Days | Best times to post on TikTok |
| Monday | 10 AM and 2 PM |
| Tuesday | 2 AM, 6 AM, 8 AM and 1 PM |
| Wednesday | 11 AM and 12 PM |
| Thursday | 3 AM, 1 PM, and 4 PM |
| Friday | 9 AM, 5 PM, and 7 PM |
| Saturday | 3 PM and 11 PM |
| Sunday | 11 AM, 12 PM and 8 PM |
Ireland
The trends reveal 6 AM as the most favorable time for posting content in Ireland.
Philippines
TikTok traffic erupts at 6 AM to 10 AM and spikes again at 10 PM.
Singapore
The best time to post on TikTok in Singapore is between 7 PM and midnight every day.
Malaysia
Malaysian TikTok audience remains active at 9 PM on Tuesday, noon on Thursday, and 5 PM on Friday.
The above information demands the utmost heed of the content creators to break the loop of posting and not getting the desired response.
These specific timings will increase the reach of your post while targeting the specific audience without shadowing your efforts.
Running alongside the discussion, what extra are we providing to our readers?
Here we are with tabulated information on niche-specific timing to post content on TikTok, which is next to be discussed in the sequence.
Niche-wise Best Times to Post on TikTok
Deciding the best time to post on TikTok also rests on the niche of your content. The audience of different niches remains active at different times. This creates an inherent need to understand user behavior and derive the best time slot to post the content.
Moving in the same direction, let’s dive straight through the best times to post on TikTok for certain popular niches.
| Niche | Best time to post on TikTok |
| Fashion | 10 PM to 6 AM on Saturday and Sunday |
| Gamers | 10 AM to 12 PM |
| Medical field | 12 PM to 1 PM from Monday to Friday |
| Education | 11 AM to 3 PM from Tuesday to Thursday |
| Photography | 2-3 PM (post-lunch hours) |
| E-commerce | 1-3 PM, 7-9 PM from Monday to Friday |
| Food and Recipes | 11 AM to 2 PM, 5 PM to 7 PM |
The TikTokers can use these timings to diminish the chances of dissipation of their content.
Moving in the sequence, let’s take a glance at the worst times to post on TikTok as well.
Worst Time to Post on TikTok
After discussing the best time, now we should consider the worst time to post on TikTok to avoid impromptu content posting.
Generally, Sundays are considered the worst day to post on TikTok. However, talking in precise terms, the worst time to post on TikTok is 1 pm on Thursday.
Now, let’s take a glimpse at the times when content creators should avoid publishing their posts.
| Days | Worst time to post on TikTok |
| Monday | 10 AM to 3 PM, 5-6 PM, 9 PM |
| Tuesday | 10 AM to 3 PM, 5-6 PM, 9 PM |
| Wednesday | 10 AM to 3 PM, 5-6 PM, 9 PM |
| Thursday | 5-6 PM 9 PM |
| Friday | 5-6 PM 9 PM |
| Saturday | 12-4 AM, 5-6 PM, 9 PM |
| Sunday | 12-4 AM, 5-6 PM, 9 PM |
These figures depict a general trend of when you should not post your content on TikTok. This pattern is predictable to a certain level, where early morning and early evening hours are to be avoided for posting content.
Progressing in the order, let’s understand a simple way to trace the best time to post your content through the TikTok app.
How to Find the Best Time to Post on TikTok?
From the above points, it is apparent that the posting time varies from account to account and niche to niche. However, the mentioned timings are not sacrosanct but happen to vary to some extent.
Now, the most common doubt popping up is why it is important to go with TikTok analytics.
Here are the prominent points in this regard.
- Finding the target audience.
- Analyzing the business account stats.
- Comparing the social media analytics of TikTok and other platforms
- Analyzing the competitors.
For this, TikTok provides an inbuilt tool to get insights into audience analytics. This tool is embedded in the app itself and exhibits prolific features.
You can navigate to this tool through your pimp out account by following the mentioned steps:
- Firstly, open your TikTok app and tap on the three horizontal lines in the top right corner.
- Now press “TikTok Studio” in the tab that popped up from below.
- Press “View All,” visible in the top right corner.
- In the new window, go to the “Viewers” tab seen at the top.
- The “Viewers” tab will exhibit certain crucial stats.
- Scroll down, and you can see the user analytics of past days as well by navigating to the “<” and “>” seen adjacent to the date.
This will provide productive insights into when your audience remains active and how much they show up to your content. It will be immensely instrumental in understanding your audience’s behavior and calibrating your content strategy.
But out of all, why does it matter to consider posting time in your content strategy?
Here’s the answer.
Why Does It Matter to Post at a Specific Time on TikTok?
Although it seems paradoxical, planning the right positing time contains high worth. It provides a hidden stimulus to your post, thus inducing a spillover effect on your account reach and blooming your follower count.
Why does posting time matter on TikTok?
- Targeting the bulk user base of 2 billion people.
- Understanding how the algorithm works.
- Increasing user engagement and getting thorough with the audience’s behavior.
The high engagement rate of users on TikTok is for several reasons, such as entertainment, information, or even being cognizant of politics and news.
However, the piled-up research data, inferences, and updates in the algorithms keep the question of ‘what’s the best time to post on Tiktok’ open to debate.
Although posting at decided times will initially induce a subtle impact, it will later snowball the audience engagement. However, in many countries the government has restricted the use of tiktok and the United States has also been having discussions over it for so long.
Also Read: The Best Time to Post on Instagram in 2024
Conclusion
Wrapping up the whole discussion, it can be hypothesized that the content reach relies on several factors, out of which posting time emerges as the most climacteric factor in spiking up the account reach.
The above discussion will be instrumental in budging the old strategy of content creators, further giving them an unmatchable edge. All the superficial and precise information about the posting time will help TikTokers minimize mess while maximizing impact to outperform other content creators. Well, if you find other issues related to your social media content then you can contact your trusted social media marketing agency.
Keep up the ENTHUSIASM!
