Top Seven Instruments for Creating Short Promo Videos

Videos are the best and perhaps the most efficient way to capture the user’s attention, tell stories, and drive engagement. In fact, this works so well that about 84% of people have been convinced to buy a product or service after watching a brand’s video. (Source: lemonlight)

And, in the current scenario where short-form videos are booming in popularity. Professionals are always looking for tools that can help them produce some high-quality videos, right from their computer. 

So, in this read, I’ll be sharing my top software picks that can help you create some really stunning short promo videos, even if you’re a beginner. 

Let’s start! 

1. Clipify

Clipify is a video editing software with an easy navigation system that makes it perfect to use for beginners. And not only that it also has a library of 200+ royalty-free music tracks, 300+ filters, effects, and transitions. 

In addition to this, the platform also comes with a voice-over recording, while also allowing you to change the video background with Chroma Key. 

Pros:

As said before, the program is easy to use and utilizes a simple drag-and-drop feature. And, it is also heavily packed with some useful resources for video creation. 

Cons:

The program has no cloud storage and no Mac version so far. Also, some of its advanced features aren’t available in the free version. 

2. Adobe Final Cut Pro

Final Cut Pro is also a great choice for video editing, especially when you need to access some advanced features.  The platform boasts a wide range of tools such as multicam editing, advanced color grading, and impressive audio capabilities. 

Pros:

The one thing that I liked the most about this tool is its friendly design and its ability to process information quickly. 

Cons:

Adobe Final Cut Pro is rather expensive, which might not be worth that money. Also, it might take some time to learn the program and start working with it. 

3. Descript

Descript is a program that has its own specific niche. It has an already integrated algorithm that offers recognition and automatic transcription of anything that was said in the video. This amazing feature makes this tool extremely convenient for adding captions and for all text-based videos in general. 

Pros:

The program allows you to edit your videos like a text document. This means you can cut, paste, and delete sections of your video that are already linked to the text. 90% of all words will be recognized automatically, and fairly accurately.

Cons:

Although, Descript might be perfect for text-based editing. But when it comes to applying some dynamic effects and transitions, it may lag behind compared to the other software in the market. 

4. Canva

Canva is again a popular editing software that is best known for its graphic design capabilities. However, it can also be used as a video editing tool — a somewhat less expected choice. 

Pros:

The program has tons of templates and an easy-to-navigate interface. It also includes royalty-free photos, videos, and graphics, and has built-in AI tools.

Cons:

The video editing features that Canva provides are basic and lack advanced editing options. Other than that, all the intellectual products which have been created with Canva belong to Canva. 

Do You Know?

According to Straits Research, the global video editing software market is expected to hit a staggering valuation of $3,544.60 million by 2032 with a CAGR of 5.2% during the forecast period (2024-2032).

5. Lumen5

Lumen5 is a professional video editor that comes with built-in AI to suggest images and video content that match your content. 

Pros:

The program has all the functions that a “layman” might need. And AI-based suggestions would probably be the best part of the whole program. 

Cons:

Lumen5 does not support vertical videos and voice-overs, and only limited customization on text placement.

6. iMovie

iMovie is a Mac-based video editing software that comes with a clean interface and all the essential tools to create videos.

Pros:

iMovie has two major advantages for its users, the first is that it’s absolutely free for Mac users, and it is so simple to use. 

Cons:

iMovie is limited in terms of precise editing controls, which makes it not so reliant to handle big projects or high-quality footage. Its most important disadvantage, though, is the fact that the app is only available on Apple devices.

7. VidLab

VidLab is another Apple product — a mobile-friendly app that is great for some quick and on-the-go edits 

Pros:

The best thing about this application is that you can use it on your mobile device. You can combine clips, add music, and captions, and even apply filters. 

Cons:

VidLab’s has a somewhat clunky interface when compared to the desktop applications. And it is also not supported on Windows, Mac, or Android

Conclusion

In closing, creating short promo videos is perhaps the best marketing tactic to not only grab the user’s attention but also increase the overall ROI from a campaign. 

Luckily, there are a range of video editing software in the market, and you’re free to choose the one that fits your style and budget. All the programs or apps mentioned above have their advantages, as well as their flaws. So, make sure to pick the perfect tool that suits all of your requirements.