Here’s How to Attract More Visitors to Google Business Profile

Do you aspire to boost website traffic, increase Google Ads ROI, and improve your online marketing presence?

An impressive Google Business Profile (GBP) is the gateway to attracting clients and expanding business by improving your online presence with effective SEO practices. According to an estimate, about 64% of people take assistance from GBP to find nearby service providers. Around 94% of the calls received by local businesses are through GBP.

So, it’s high time you consider the influence of GBP on increasing your organization’s online presence. Join us as we delve into exploring the different ways to attract more visitors to your Google Business Profile and see how GBP changes your brand dynamics.

Meaning and Significance of GBP 

The Google Business Profile is an online tool which helps businesses connect with potential customers through Google search results. It was previously known as Google My Business, but it was later changed to Google Business Profile.

GBP isn’t a mere social media posting or an online Google business listing; it holds great value for your organization, as it can strengthen your brand influence through Google Maps search outcomes. 

Optimizing your GBP will unveil various benefits and help you attract more visitors to your web page. When someone searches your company online, your GBP will be the first piece of information exposed to them. Your GBP will create the first impression for your business even before the client lands on your website.

Key Benefits of Using a Google Business Profile

In the contemporary age of digitalization, people prefer to search for companies online than anywhere else. Hence, you need to ensure that your local business listing can be easily found on Google and Google Maps. Having a Business Profile suggests that you can easily make a great listing in a short period, that too for free. 

Now let’s delve deeper into the benefits of setting up a good GBP and see how it can attract more visitors to your Google Business Profile!

Boosting Website Traffic And Your Search Engine Rankings

Moz reports show that businesses with optimized GBP profiles have a higher chance of ranking better in Search Engine Results Pages (SERPs). Around 56% of customer actions on Google Business listings are website visits. 

According to BrightLocal’s research, businesses with a complete GBP profile are 2.7 times more likely to be considered reputable by visitors. Plus, if you’re trying to improve website traffic, a GBP will you do that organically through its various tools.

Building Your Image for the Website Visitors 

 Your GBP profile is an extremely vital tool that you can use to build trust and credibility with prospective clients. If any potential customer searches for companies online, they will likely check out their GBP profile first.

A sorted-out, accurate, and updated profile with positive feedback, will give the user a good impression of your organization, and also a reason to visit your website. The surge in Google Business Profile visits will lead to more clicks, increased website traffic, boosted visibility, and brand publicity, thus ultimately resulting in enhanced sales.

Data Leveraging to Boost the Traffic

Once your GBP is posted, you can avail data free of charge on Google, which will help improve your website and marketing strategy, and assist you in gaining a higher ROI on your marketing investment. From the GBP analytics, you can get an idea of what the consumer is searching for and their online behavior.

You should also save your GBP on Bing, as it is the default browser installed in almost all computers that sell today.

Convenient and simple to Handle

A Google local business listing allows you to have a web-based identity without needing a website. You can check your Business Profile whenever you want to update your details or track the number of views and clicks on your listing.

Exclusive Features, Available at no Cost

It enables you to enhance your listing by adding, 

• photos and videos
• custom categories including your service area
• brands sold
• parking information

Additionally, you can use discount coupons to motivate new customers for first purchases and reward coupons for loyal customers. You can enlist your business on Google and let the wide range of options attract more visitors to Google Business Profile, gain audiences, and make consumer traction easy.

Comprehend and Enhance Your Visibility

With GBP, you can discover how customers found your company and where they hail from. Businesses can get more traffic and find customers by ranking in People Also Ask sections on the internet. 

You can also retrieve details such as the number of individuals who contacted your company directly from the phone number shown on local search results in Search and Maps. 

Steps to Keep Your GBP Updated

GBP is a versatile tool that can used for various benefits, but if your business profile isn’t updated, you won’t be able to utilize its features to their full capacity. Use the following steps to keep your GBP updated for consumers to find and explore your company online.

Revise Your Post and Express Your Own Opinions

Your business listing may or may not appear on Google if you don’t have a suitable GBP. To attract more visitors to your Google Business Profile, you must verify your listing and ensure that all information is accurate and comprehensive. You will start to see progress shortly after confirming your enhancements on your Business Profile. Later on, an option to send notifications and alerts can be included.

Make Real-Time Profile Adjustments

Remain flexible and promptly adapt your GBP when business conditions change. Updating your profile in real-time, whether through special store promotions, seasonal demand responses, or safety protocol implementation, demonstrates your dedication to providing exceptional customer service.

Respond Promptly to Customers’ Reviews

Keep an eye on testimonials and respond promptly to favorable and unfavorable customer reviews. Show appreciation for good feedback and respond to negative criticism politely, professionally, and constructively. Remember that your potential clients will observe how you interact with others and base their decisions on that. Resolve issues openly, showing your allegiance to customer satisfaction and building credibility with potential clients locally.

Maintain a Positive Online Image

Persuade pleased consumers to leave a 5-star review by giving extraordinary service and asking for honest feedback. You can also email a direct link to your GBP to ease the feedback process. Another thing you can do is send a card with a custom QR code that links to your GBP feedback page.

Also Read: Google Local Guides Program: What Is a Google Local Guide and How Do You Sign Up for It? 

Tips to Attract More Visitors to Google Business Profile

To enhance your online engagement, you can use several techniques and tricks. The kind of information you provide on the web ultimately becomes a source of information for your customers to learn more about your organization. These are a few things that you can do, in particular, to boost traffic on your website using GBP:

Enhance Accuracy and Maintain Consistency 

The accuracy and consistency of a profile directly impact how search engines evaluate and rank your site or brand. Search engines, such as Google, prioritize websites that are updated and provide reliable information to consumers.

When your company information is correct, it builds trust and transparency among potential customers, which helps attract more visitors to your Google Business Profile. This will increase the likelihood of site engagement and more conversions. Brand consistency across social media platforms, online directories, and Google Ads, helps search engines understand your brand more and improve your digital visibility.

Remember, when it comes to using GBP, your focus should always be towards ranking in “Near Me” searches on the web, this will help your business find new customers and also build its authority. 

A few things you can do to maintain interest and attract more visitors to Google Business Profile are as follows:

• Verify your contact information:  Wrong details will drive the audience away and lead to lost opportunities. Keep your phone number, working hours, break hours, holidays, address, and website URL updated.
• Check the business category and description: Ensure your profile reflects what your company is offering. Try optimizing your GBP with appropriate keywords to increase search engine rankings.
• Consumer feedback:  Take customer feedback seriously and reply promptly to maintain a favorable online presence. 

Offer Comprehensive Business Information

To target a specific group of audience, you must provide precise and detailed information about your products, services, and offerings. Utilize brand attributes to reach your goals, as they let you present specific elements and characteristics of your organization relevant to your target consumers. 

It’s vital to inform your target audience about your values, ownership, and inclusivity. For instance, a company can publicly announce that they’re veteran-owned, woman-owned, queer-friendly, etc. This will increase their chances of appearing in search results when audiences specifically search for those features.

Use the Q&A Feature

Utilize the influence of the GBP Q&A feature to, 

• build credibility and reliability
• engage your audience
• create a consumer-oriented environment

This will make your business outshine the competitors and establish direct communication with the customer. Usually, the audiences turn to the Q&A section to find answers or seek clarification for their inquiries. A speedy reply to these questions proves your commitment to consumer gratification and establishes your company as a reliable source of information. 

More Dialogue, More Traffic! You should regularly check for new inquiries, and try replying to as many questions you receive promptly and accurately. Encourage your web user community to contribute by replying to questions. This shall establish social proof and also reduce the workload on your end.

Also Read: What is a Google People Card and How to Add Yourself to Google People Card 

Getting Started With Google Business Profile

Do you want help getting started with GBP? Are you too occupied to handle the web activity progression?

Creating and setting up your Google Business Profile (GBP) will improve your online visibility and increase website traffic. However, this task is not as simple as it appears to be. You might end up in a bizarre situation with an unpleasant GBP. 

To avoid such a disastrous situation, we suggest you seek professional assistance. Battersea will help you set up, manage, and optimize your GBP to get more website traffic, gain customers, expand reach, and create a good online image. 

Conclusion

Google Business Profile can create a remarkable difference in how your organization is perceived online. With the growing number of companies around the world, it will help you have a unique identity and maintain authenticity among the increasing competition. If nothing else, GBP will ease the process of locating your company on Google and make your brand easily accessible.

Read Next: How to Get Your Site To Rank On The First Page of Google In 2024

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