How Paraphrasing Tool Can Optimize Content and Boost SEO Performance?

Writing content for digital marketing is not an easy task since there are multiple factors that you need to look into to rank on the top. 

Be it expanding the vocabulary or be it the basic fundamental skill of writing in general, it is not always possible for writers to be creative all the time.

Perhaps the constant pressure of not being able to perform up to par can be much more daunting. However, with the paraphrasing tools, you do not have to worry about a thing.

Are you a content writer who’s skeptical of using paraphrasing tools? Stick till the end to find the answers to your doubts regarding its use.

So, let’s get started!

Eliminates Grammatical Mistakes

Having good grammar while writing content is crucial for keeping the readers engaged and tuned in. In case the uploaded content has bad grammar, it might upset them.

It becomes difficult for the readers to comprehend or make sense of an article with countless spelling mistakes and missing punctuation.

Let’s be honest, nobody wants to read content that is filled with errors. This only increases the click-out rates of the website, since the article appears to be drafted by someone who isn’t well-versed in the topic.

So, overall this also increases the bounce rates and no conversion rates, which results in poor SEO performance. 

However, you can avoid the metrics from categorizing your content as useless. This is possible with the use of paraphrasing tools that can help you rectify even the smallest errors related to punctuation. 

This way, you can streamline the text to a great degree. In this manner, the readers won’t have to deal with such errors and stay engaged in the content.

Enhances the Readability

When we talk about readability, we focus on how easy it is to read and understand your content. 

Is the audience able to grasp your content’s meaning without looking up the meanings? If yes, then the readability score is likely to be high. 

The studies have indicated that search engines love readable texts due to their high readability which encourages the readers to stick around for longer. 

It has been helping 27% of people across the globe to use voice search to navigate the web on mobile. 

But how do they exactly work? The paraphrasing tools use the technologies of natural language processor (NLP) and machine learning (ML) algorithms. You can use Editpad for a seamless experience.

This helps them analyze the content and provide you with the best alternatives, which can make it easier for the readers to understand. In this manner, the written content becomes much more accessible to the wider audience.

 

DID YOU KNOW?

According to a study conducted by Backlinko, the easy-to-read content, with a readability score of 9, ranks higher in voice search results!

Improves the Tone

The feel or the tone of the text is also a crucial factor that needs to be considered while writing. But what do we mean by that? 

In the case of writing, we are trying to make aware of the emotions that the readers will perceive while reading the content. 

However, the meaning of words can change as per the person who is being connected to them. For example, the word awful is originally was considered a synonym for awesome, but now it can also be used in the negative limelight.

This is how the meaning of the words can change according to the people, which changes the tones of the sentences or words.

By using these paraphrasers, you can easily detect the “tones” and change them according to your requirements. These tools also come with a variety of options for changing the tones and styles (such as formal, informal, or convincing). 

This shows that having the right tone helps in conveying the message to the audience and creates a significant impact. This way you can have a satisfied user as well as a high SEO ranking even after looks for 200+ factors in the Google search engine.

Expands the Use of keywords

The SEO keywords are regarded as the bread and butter, as they play a significant role in the ranking of a website.

This is why SEO specialists focus on the keywords to achieve their goal of ranking at the top of the first page of the Google search.

Keywords are the words that the users use to search for something on the search engine, which means they are the search terms. To provide your website with good value, it is crucial on how and what words you use.

You can take an example of a pen, the pages that appear at first must be ranking at the highest amongst thousands of websites. 

However, stuffing them over and over can be a bad practice. This could also result in your website being penalized by the search engines, thus, you need to avoid it as much as possible.

With the usage of paraphrasing tools, you can easily curb such issues. They help you by simply replacing those words with their synonyms if they are overused throughout the content. This boosts the SERPs and also helps you rank higher.

Combats the Accidental Plagiarism 

Sometimes there are cases where the writers come up with their own words and ideas, however, the content seems oddly similar to another website. 

This is known as accidental plagiarism, where your content seems to be a copy of either your or someone else’s work. 

Although these are innocent cases, unfortunately, there are several search engines like Google that penalize such websites. 

What it does is first, the contents are detected and in case, there are duplicate versions of the same, then the website is penalized. Since Google doesn’t directly penalize a website, here’s what they do:

• The SERP ranks decreases
• Such websites are delisted from the index.

However, you can combat this situation with the help of paraphrase tools to eliminate the similarities. It allows you to feed the love original content of the search engines and also avoid plagiarism of any kind.

Final Inputs

Also referred to as the “rewriting tools”, the paraphrasing tools are alternative providers that offer you a multitude of solutions to choose from. 

From rewriting and summarizing to making it easier for the readers to understand the content. These are AI-powered tools that can help in tweaking the texts and offer numerous benefits that you should consider. 

Thus, you can enhance the content with the help of paraphrasing tools! Happy Writing!