15 Common Reasons Why You are Encountering Google Ads Disapproved Error

There are several techniques to perform Digital Marketing, and Google Ads is one of them. It was developed by Google, where advertisers bid to display ads to the targeted audience, and these ads could be related to services being offered, product listings, and much more. 

These ads can be placed in the search results of a search engine or on web pages. In addition, you can manage the budget by your requirement, as Google ads give liberty to manage every penny of advertisement.

What is Google Ads Disapproval?

Google ads disapproval refers to whenever any Google ad goes beyond or violates any of the policies of Google Ads, that ad is said to be disapproved and will be red-marked by Google. So, to have ads published perfectly, it is required that ads follow all guidelines accurately.

How to Set Up Google Ads?

There are a few important ways following which you can easily set up Google Ads in a correct manner. I have concluded the ways in some important steps; find them below.

Organization

Start organizing your product or services into categories and break them into small specific chunks of groups, where the category will be a parent and will be further divided into smaller chunks.

Let us suppose you have a computer hardware business, then your parent directory will be “computer hardware,” whereas the keyboard repair and monitor repair will be the subpart of it. This example can be depicted as

Parent – computer Hardware

Subpart –

Keyboard repair

Monitor Repair

After categorizing the services or products in accordance with as told above, let’s move to the next point.

Budget

Now is the time to set up the budget for Google ads. It can be done in two ways one is the daily budget, and another is the bid. Here, the daily budget refers to the amount you are willing to spend on each campaign per day, whereas bids refer to the amount invested in every keyword (i.e, if someone searches for the keyword and then clicks on the ads).

The budget should be allocated to the campaigns in a wise manner, like the most important campaign should be given more weightage, whereas the least important should be given lesser importance. This way, you will have the budget allocated in the correct manner.

Keywords

It is one of the most important terms in the whole Google Ads program, as whenever anyone searches for any service or product online, he/she uses keywords while searching on search engines. So, your keyword should be relevant to the service or product you are offering to the audience. Also, you may take the help of a keyword planner, which is a Google tool for reaching relevant keywords.

Landing Page

It is a place where the users acquired by your ad will land. So, it is most important to use the correct landing page. When I say the correct landing page, I mean to state that your landing page should lead the users to your services or products precisely instead of merely sending them to the homepage. Doing this will lead your traffic to a greater extent.

Decide Targeted Device

It is essential to have knowledge of the user’s viewport (eg, mobile, desktop, etc), so that while making an ad, it could be decided on which devices targeted users stay the most. By analyzing this scenario, it will be much easier to target the correct audience.

Write the Ad

It is time to write an ad in a way to grasp the attention of the target user, also it should have some kind of call to action format so that whenever someone goes through it, click on it and land on the defined landing page.

Google Ads Disapproval Reasons

While writing the ads, you may encounter disapproval many times, so here is a list of certain disapprovals with solutions, using which you may improve your Ad’s credibility.

1. Destination Mismatched

If the Google ad is disapproved because of this reason, then a precaution should be taken while allocating the landing page, as the allocated landing page should be the same in a group if it has multiple ads. Putting distinct destination addresses can lead to this problem.

2. Repetition

In this kind of disapproval, Google ads are stuffed with the same keyword multiple times, so it can be said that keyword stuffing is the main cause of this disapproval.

In order to get rid of this kind of disapproval, you should try minimizing keyword stuffing and should avoid the over usage of the same keyword again and again. Also, Google ads should possess the usage of relevant keywords so as to target the defined audience in a correct manner.

3. Capitalization

Using capitalization with every word of the text mentioned in Google ads will result in disapproval of ads as according to Google policies it is not the correct way of writing the same.

If you want to get rid of this kind of disapproval, try diminishing the over usage of capitalization with every word present in the Google ad.

4. Punctuation and Symbols

Do you know that indecent grammar and redundancy of symbols can also bridge you to Google Ads disapproved issues?

Yes, you read it right!

Similar to any public content platform out there, Google Ads abides by its own stylistic guidelines that comply with all ad text, and not adhering to it will lead an advertiser to the Ad Disapproved message.

In simple terms, Google Ads mandates that the ad text should be grammatically correct and within the symbol limit. 

That simply conveys that strewing excess exclamation marks for emphasis or additional periods for a longer pause between words has to be avoided in order to bypass the respective error.

5. Sensitive Events 

Sensitive events, the term refers to the vulnerability of an ad copy or landing page content.

If an ad text or content on the respective landing page appears to be sensitive, it will be disapproved by Google downright.

We admit that it is slightly dense to distinguish the sensitivity of the ad as what might not seem sensitive to you may be sensitive to others. Any suspicion displaying misuse or profit from an impactful social, cultural or political event will float you to the Google Ad disapproved issue.

So, here are some instances that you should avoid discussing in your ad text;

• Public Health Crisis
• Natural Disasters
• Civil Emergencies 
• Disputes, Conflicts, and Controversies (Including Victims involved in Such Events)

With sensitive event disapproval, we advise you to take cognizance of your headlines and descriptions and glare more at the services you offer to present more neutral.

6. Trademark in Ad Text

Approved but limited? What does that depict? Allow us to clear your perplexity.  If you got an error titled trademark in the ad text, that indicates that in your ad copy, you have mistakenly inserted another business brand’s name.

As generalized search terms, there are definite chances that the company’s brand name can be the same and due to this accident can occur and trademark disapproval appears.

The engrossing portion of the respective disapproval is when you come across trademark disapproval, your ad is still in operation but with limited visibility.

Lastly, we are sharing a Consultation form with you where you can report your use of the “trademarked” term and if you acknowledge that your own brand name is in the influence, you can use the same form.

7. Copyrighted Content 

Copyright content, it might not be a crime to say that it is the twin of trademark disapproval. This Google Ad disapproval pops up when your ad copy possesses copyrighted content.

You can fix the respective error merely by submitting the copyrighted documentation form the respective owner proving that you are authorized to use the content. 

Parallelly, if you find that your own copyrighted content has been exploited or misused, you can also report a complaint.

8. Image Quality

The image quality of your Google Ad copy plays a vital role and improper image specifics are enough to be the explanation behind disapproval of Google Ad.

Blurry or upside-down images are common examples of the wrong image specified. 

The only chore you have to perform is to barter the image and if you are in awe of the heavenly charms of a certain image, in this scenario, Google’s image quality guidelines can assist you significantly.

The best practice to deal with this one is always to have a set of variations in your display ad copy. So, you can reissue a new image, when Google prompts you with an image resubmission.

9. Video Quality 

Akin to the poor image or unclear image graphics, drawbacks in video quality will also take you to the same result. 

If your respective ad copy didn’t stand tall on the required standards determined by Google’s advertising policy, your Google ad will get disapproved.

• Video with distinct text
• Poor sound quality 
• Blurry or unclear graphics 
• Unrecognisable visuals can be the reasons why your Google Ads are disapproved. 

With this disapproval, you can upload a different image that stands on the perks of policy, if you can’t edit the image to adhere to the requirements.

10. Misrepresentation  

Advertisers encounter Misinterpretation disapproval when Google acknowledges your ad copy or landing page as a “bait and switch” due to its nature. 

There is a raft of explanations that supports Misinterpretation Google Ads disapproval, for your better understanding, we have mentioned some reasons behind the respective disapproval.

• Clickbait headlines
• Promoting inaccurate Prices 
• Suspicious Ad behavior 

To tackle this situation, you are required to examine your content.

And, if you are absolutely certain that everything is abided by the law, it is advised to go through the mistaken or former information you have out there that may have been acknowledged.

11. Dishonest Behaviour 

Google Ads believes and encourages nobility and morality and strictly prohibits the services as well as respective offerings that are fabricated with the purpose of dishonest behavior.

So, it is evident that if Google has suspected that your ad copy or landing page is misleading others or acquiring unauthorized data, it will categorize you into Dishonest behavior disapproval.

We advise taking cognizance to avert yourself from being surrounded by the respective disapproval. Once you have received a warning on your account for the same disapproval, your account will be suspended after 7 days.

12. Containing Phone Number In Ad Text

There are probable chances that You might not be aware of the fact that inserting your phone number in your Google Ad text can also mirror ad disapproval.

Advertisers are not enabled to enter a phone number in the ad text. Although, they can deem call assets or call-only ads to incline customers to call you.

However, if your company name is a literal mobile number, in that condition,  you can request a review to see if you can insert a phone number in an ad text.

13. Personalized Advertising 

Personalized advertising is a captivating tool for both users and advertisers as it functions by appointing online users’ data to target users’ data with enhanced relevancy. 

It not only increases the relevancy for users but also creates a positive impact on ROI for advertisers. However, as per Google’s advertising policies, some specific interests are sensitive, and targeting based on them could put an adverse effect on users’ experience.

For instance: if you are authorized for kids-specific content, you are not obliged to use any personalized advertising tactics such as demographic exclusions, and vitally, your content must be characterized for the young audience.

Re-evaluating your ad copy is the solution to avert Google Ad disapproval.

14. Unidentified Business 

Google also lists unidentified businesses under the category of ad disapproval. The term “Unidentified Business” refers to the ads and destinations that promote the product, service, or entity without naming it.

• Not mentioning the product or company name.
• Not including display Url in the ad.
• Animated ads with hidden identifying information. (product, or company name, logo, or display URL on the last static image)
• App Ads without app name and downloading source in the creative or on the landing page.

The above-cited are the examples that will make your ad get disapproved. So, ensure that you mention the name and other identifying information of the product, service, and entity to employ a successful Google Ad. 

15. Business Name Requirements 

This ad disapproval occurs when an advertiser provides a business name that does not resonate with the domain, authentic advertiser’s name, or the promoted downloadable app.

For example: employing obvious names or location-based business names such as sea shore carpenter or manhattan cab services.

In addition to the above, using promotional language in the business name field, such as “Purchase Waco shoes” or “Sale at Waco Home services” are also not allowed.

• Albeit, Advertisers can employ their domain name as their business name,  taking care of appropriate spacing between words.

For instance: www.wacosolutions.com could be recognized as ‘Waco Solutions” in the ad.

• As well as, if you are a certified dealer or reseller for a product or service, you have to use rightful qualifying language. 

For instance: A shoe dealer in Waco from California could use the business name “Waco of California”.

Ads formats that are in need of a business name field, the respective policy complies with them only.

How Do I Fix Google Ad Disapproval?

In this section, we have cited the steps in the most simplified manner that will help you in fixing the Google Ad disapproval.

So without any further ado, let’s jump straight to the steps to fix Google Ad Disapprovals.

• First of all, you have to look for the ad or assets that you want to settle down on the “Ads and Assets” page. 

• Next, in the status column, you will come across “Disapproved” or “Eligible (limited)”.

• Now, to review the policy violation, head over to the “Status”.

• After that, hit on the “Read the Policy” beneath the disapproval reason in order to learn how to fix your ad.

• Next, to edit your ad, you are required to click on the “Pencil” icon.

• Now, simply edit the ad or asset in accordance with the policy.

• Lastly, hit on “Save” and your ad will be reviewed automatically again for updates, check the ad’s status on the “Ads and assets” page.

Note: Keep in mind that the edits to settle down relies upon the type of policy violation and the type of ad.
 Go through the video and image ad requirements for video and image ad requirements.
Take assistance from the policy page for destination requirements to work with your webmaster to resolve the problem and then appeal.

By executing these mere steps in order, you will be able to fix Google Ad disapproval.

And, If you are determined that you are on the right track and the error is from Google’s end, in that scenario, you can appeal the policy decision directly from your Google Ads account. 

How to Appeal Policy Decision?

As we have mentioned above that you can appeal the policy decision, here’s how you can do it. 

Begin with hitting “Ads and assets” in the left page menu and it will show you the two paths from where you appeal the policy decision;

1. From “Ads and Assets” Table
2. From An Ad’s “Status” Column 

From “Ads and Assets” Table 

Here are the steps that will assist you in appealing policy decisions from the “Ads and Assets” table.

• First, select the ads that you want to appeal to.

• Now, hit on “Edit” from the menu on the top.

• Next,  click on “Appeal” and if you are encountering a message that ads are eligible that simply displays that the selected ad is not eligible for the appeal.

• After that,  beneath “reason for appealing” choose “Dispute Decision” or Made Changes to comply with the policy.

• Next, select the ads which you wish to appeal for under the “Appeal the Following”.

•  Finally, hit on “Submit”.

From An Ad’s Status Column 

To appeal policy decisions from an ad’s “status” column, follow the below-cited steps.

•  Initiate by clicking “Appeal” in the ad status > Status column.

• Next, under “Reason for Appealing”, simply select Dispute Decision or Made changes to comply with the policy.

• Now, choose the ads for which you want to appeal under “Appeal the Following”.

•  Lastly, click on “Submit”.

Notable Tip:
It is advised not to influx the system with multiple appeals of disapproval for the same ad as it can perplex the automated appeal system and delay the approval. 
Issuing duplicate appeals for the same disapproval will also show the  same result if the operation is performed in quick succession.

How to Check Appeal Status?

Once you are done with appealing policy decisions, you will always go through the review status in the policy manager. 

• In order to check your appeal status, click on the “tool” icon situated in the top right corner of your account.

• Now, under “Setup”, hit on “Policy Manager”.

• Lastly, on the “Appeal history” tab, you will come across all the details surrounding all the ads you have appealed for.

• “Status” column represents the appeal status whether it is in progress or complete.

• “Result” column depicts the appeal’s result including the number of ads that had their policy review status updated after the review. 

If you appeal perpetually, you will see the status, “Exceeded appeal retry-limit” in the Appeals History tab within the policy manager.

How to Contact Google Ad Support?

Your last resort will be getting in touch with Google Ad Support if you found yourself surrounded by disapprovals at the end of the day. Employing a Google support form is an effective way for manual review. 

The respective support form will converge with a proficient person who will explain the certainty of the situation briefly and assist you in getting back on track.

We advise you to illustrate briefly what disapproval you are encountering including the fixes that you have applied to settle it down.

You can also contact Google Ad experts via telephone at 1800-419-0918

Extra Tip: You can submit another form to prioritize the concern if you have received any revert for two weeks.

Frequently Asked Questions (FAQs)

Q.1  What Does Google Ads Disapproved Shocking Content Mean?

Google Ads Disapproved Shocking Content refers to the disapproval of ads or destinations displaying shocking content or promoting hatred, discrimination, violence, or intolerance. 

Here are some instances of Google Ads Disapproval Shocking Content:

• Blood Splatter
• Sexual Fluids 
• Human or animal waste 

Q.2  How to Get in Touch with Google Ad Support?

Getting in touch with Google Ad Support is effortless and hassle-free.

Simply click on the given link and next, you will find yourself on the Google Ad help desk.

• Google Ads Help
• Contact No. : 1800-419-0918

Q.3 How to Appeal Google Ads Disapproved?

To Appeal to Google Ads Disapproved on the left page menu, click on “Ads and Assets” and you will come across two ways through which you can appeal a policy decision.

1. “Ads and Assets” Table
2. Ad’s “Status” Column